Application Marketing Executive - ASO, keyword optimisation
An exciting opportunity has arisen for an application marketing executive to join a flagship Yorkshire business in Leeds city centre.
The role requires someone well versed in the App Store and Google Play. You'll be responsible for ensuring the business' apps rank highly in both, using ASO and keywork optimisation techniques. You will also create and test concepts for the app store pages including descriptions, icons, screenshots and videos, with a view to improving conversion and visibility.
In return for your hard work you'll receive an extensive benefits package including excellent pension, access to healthcare plans, 31 hours paid leave for volunteering and 25 days annual leave.
Essential Skills: -
ASO experience and knowledge of the latest changes & opportunities of iTunes & Google Play stores
Understanding of the visuals facets of the Store page and how to use them to increase the conversion
Knowledge of keyword optimization process, key metrics, App Store Connect, and Google Play Console
Experience of managing social media platforms and direct customer engagement
If this role is of interest please submit your CV in the first instance.
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