GamCare is an independent charity that is a leading provider of information, advice and support for anyone harmed by gambling in Great Britain. They offer a wide range of support, including treatment and education programmes for those affected by gambling harms.
This is an exciting time to get behind an excellent cause as the organisation expands their team with several key hires. As their Digital Communications Manager you will be leading and coordinating all of GamCare’s digital communications output. At a time where they are looking to amplify their service, and as their service becomes more digital, this is an unique opportunity for somebody to really develop GamCare’s platforms, including app development and other digital assets, to deliver services to everyone who needs it.
You will be responsible for ensuring that all GamCare’s digital content is high quality, utilising their vast data and insight to tell the story of the work they do - whilst simultaneously improving their reach
Develop a campaign approach to digital engagement, to ensure a flow of creative and measurable digital content across a range of channels as well as spotting other opportunities for activity in line with programmes of work
This role will have matrix management for other digital outputs of other officers, as well as working with digital peers in other partner organisations and digital agencies.
Skills and experience:
Previous experience of designing and delivering innovative and effective digital communications across a variety of channels, constantly target setting, evaluating and reviewing strategies and plans to ensure optimal engagement
Experience of working with other teams across organisations in support of a business strategy
Experience in web-based systems, developing and growing website content and engagement, SEO and effective development of customer journeys using UX approaches
Knowledge of or interest in problem gambling/ gambling-related issues and the wider gambling sector is advantageous.
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