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Marketing Campaign Delivery Lead - Direct


Job Description


As the largest conservation charity in Europe, the National Trust protects and cares for places so people and nature can thrive. We look after the nation's coastline, historic sites, countryside and green spaces, taking care of special places for everyone, for ever.

Marketing at the National Trust is far from transactional or getting people to buy products. We are at the heart of the relationship between people and places. As a team, we work to understand the behaviours and motivations of our members, visitors and supporters so we can inspire deep, meaningful connections, promoting one of the nation's best loved brands and encouraging supporters to visit, join, donate or volunteer.

We're currently recruiting for a Marketing Campaign Delivery Lead to join our Creative, Brand and Channels Team. Working closely with our Supporter Data, Analytics and Operations teams, and with colleagues across the Trust, the problem-solving and communication skills of this role are vital as we focus on optimising our campaigns and ways of working across the Trust to put our audiences first.

Currently the team is working remotely. Once COVID restrictions ease, we will be working in our Head Office in Swindon on average one/two days per week.

Salary range £32,304 to £37,000 per annum depending on experience.

What it's like to work here

We're bigger than you think, we're more complicated than we appear and we're larger scale than you'd imagine. We've got passionate people in all our teams, and we've got so much more we want to achieve. We're for ever, for everyone and we really mean that. We don't want to stop at 5.5 million members and we want everyone to feel welcome and enjoy access to our places, so we need to reach new audiences in ways that are meaningful and relevant to them without losing the hearts and minds of those that are already with us.

Our central head office Heelis, is situated in Swindon, Wiltshire. We're well placed, with ample parking nearby, a shopping outlet with plenty of options for places to eat, and the town centre only a 10 minute walk away. Alternatively you can enjoy our open plan atrium space for lunch times, with our internal café available every day.

What you'll be doing

You'll be a key member of the Creative, Brand and Channels Team in the Marketing Department, responsible for the delivery of 2 million outbound direct communications every month and will be seen as a resident expert for the successful delivery of email and direct marketing campaigns supporting all lines of business across the National Trust.

You'll use your campaign delivery experience to lead the Campaign Delivery Team, ensuring campaigns are built and executed, within Adobe Campaign in a robust and repeatable fashion. Accuracy and attention to detail will be your bread and butter ensuring the highest standards of campaign output whilst remaining compliant with the latest data protection legislation.

You'll be comfortable working in a fast-paced, agile working environment embedding best practice techniques to support a varied set of objectives for our Marketing, Membership, Fundraising, Online Shop, Holidays, Volunteering and local property teams.

You'll be confident in the application of campaign optimisation and measurement techniques, translating data briefs into elegant campaign workflows that will include customised segmentation, A/B testing and tracking logic.

You'll also be implementing our digital strategy, creating personalised campaigns that integrate seamlessly with our digital platforms. You'll develop your knowledge of Adobe Campaign and how it integrates with the wider Adobe Integrated Marketing Suite.

You'll have two direct reports and will be responsible for their ongoing personal and skills development. You'll coach your team, drive strong performance through clear objectives and giving regular feedback and reviews.

Who we're looking for

To be successful in this role, you will need:

  • Expert understanding of the Adobe Marketing suite, in particular Adobe Campaign
  • Excellent knowledge of the implementation and optimisation of omni-channel campaign solutions.
  • Good understanding of tracking and analytics tool integration.
  • Ability to coach and develop team members.
  • Ability to think strategically to improve the use of email as a marketing channel.
  • Ability to build strong client relationships.

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Job Overview

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    Ambient B2B & B2C Media Sales Conferences, Events & Exhibitions Outdoor & Out of Home Business Intelligence & Analytics Digital, Online & Social Media Print & Publishing Advert / Media / Entertainment Media PR & Communication
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    Recruitment Agency
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