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Senior Digital Marketing Manager

 

Job Description

Overview

Our award winning Digital Marketing client are seeking an ambitious digital marketeer to support their existing clients and to drive the company's lead generation activity. A results-driven digital marketer, the successful candidate will have a detailed understanding of integrated campaign management including paid social/search and SEO (technical and on-page content strategy) channels. You'll be both hands-on and strategic - an ability to plan and set KPI's together with monitoring daily performance of accounts and campaigns, you'll be able to coordinate activity between teams.

This role is part time and tailored to someone who has previously held senior positions within an agency who needs a work life balance. They are looking for someone with the potential to become a future director and shareholder within the business. You'll be supported by a digital marketing executive together with a small team of creatives, developers, account managers and agency partners.

Role Profile

New Business:

  • Develop and drive the lead generation strategy to generate new business for the company
  • Support the business development process including analysis, input into proposals, pitches and on-boarding sessions

Existing Clients:

  • Drive client key performance indicators by executing campaigns and on-going improvements
  • Plan and execute multi-channel Digital Marketing activity including Paid Media, SEO and Content Marketing campaigns
  • Oversee and contribute to reports across PPC, Paid Social, SEO and organic social results
  • Support the account management team by liaising with clients on a regular basis
  • Work collaboratively with the wider team, including the studio and creative teams, on various digital marketing projects

Person Profile

  • 6 years+ experience working in a digital marketing role
  • Extensive knowledge of SEO principles, both on-page and technical
  • Extensive paid media knowledge across Paid Social, PPC and Display
  • Advanced proficiency in Google Analytics, Google Ads, Search Console and various reporting tools
  • Experience using a range of CMS systems
  • Understanding of HTML and CSS
  • Google Tag Manager Skills and Google Shopping experience is a bonus
  • Familiar with G-suite, Trello and time management tools
  • Excellent English and good copywriting skills

Experience:

  • Must have previous experience of working in an agency
  • Proven track record of driving KPI's and building revenues and client relationships
  • Commercially driven with the ability to seek out digital campaign value & opportunities
  • A good communicator, able to enfuse clients through creativity and passion
  • Evidence of successfully winning and developing a retained client base is essential

Job Requirement

 

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Job Overview

  • category

    Location

    Lancashire
  • category

    Employment Type

    Full-time
  • category

    Sector

    Ambient B2B & B2C Media Sales Conferences, Events & Exhibitions Outdoor & Out of Home Business Intelligence & Analytics Digital, Online & Social Media Print & Publishing Advert / Media / Entertainment Media PR & Communication
  • category

    Agency/Employer

    Recruitment Agency
  • Offered Salary

    40000
  • Company Profile

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