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As a Digital Marketing & Analysis Officer you will be responsible for making the best use of data, tools, analytical techniques and industry best practice to deliver analysis of the very highest quality for our clients web services, social media and campaigns, to meet the digital service standard.
The key purpose of this role is to provide quality analytics to help design and optimise communications.
You will deliver high quality work across all areas of digital performance analytics: data collection, data analysis, performance reporting and generating insight through compelling data stories.
You will help build capability by constantly developing their own skills and sharing skills with others in the team and the teams developing digital services.
Monitoring and analysis
Develop and evolve the methodology and framework for digital measurement
Monitoring and analysing digital media and marketing trends
Collect relevant and accurate data from digital and offline sources
Collecting key performance data and analysis for digital services
Build data analysis into all activity and support the workstream lead to develop a robust evaluation plan and dashboard
Take responsibility for audit and testing of data collection
Produce accurate, engaging and actionable analysis of online and offline data sources to derive priority user needs and user behaviour
Create clear findings reports that help continuously improve comms service
Create dashboards, data visualizations, and campaign and website performance reports for use to update senior colleagues
Essential Skills and Experience:
Have a deep technical knowledge and understanding of the configuration and deployment of digital analytics tools, ideally Google Analytics 360, Google Tag Manager and Google Adwords. Skills include setting up accounts and properties, filters, funnels, custom dimensions and metrics, creating segments and goals
Have experience in trial design, and exploitation of the relevant statistical techniques, to report the accuracy of findings
Experience of application of GCS, RACE and DMMM frameworks in a digital marketing environment
Understanding of the GCS evaluation framework, able to translate anaylsis into clear updates
Ability to work with content designers to set clear KPIs that demonstrate efficacy of published content
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