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Account Director - Content

 

Job Description



This content focused agency has successfully responded to the changing marketing landscape which is reflected through the eclectic mix of services they offer. But, it's their approach to challenging convention and embracing new thinking is what makes them stand out from the crowd.

The power of storytelling for brands and business is at the heart of what they do, and in this particular role, you will be entrusted with working for some of their key clients which range from the built environment to professional services and natural energy.

The role

This agency runs diverse & complex content marketing campaigns that cover different sectors, all of which have a B2B focus. To date, they've produced a long list of highly innovative content-based campaigns, from white papers & informative blogs to highly engaging social media material & their client base covers the UK, Europe & US.

You will be the first port of call for strategic & planning insight to key client campaigns and ensure the smooth transition of their delivery & execution. Along with this, you will be responsible for maintaining a content road map & calendar, overseeing schedules and ensuring that all relevant touch points are consistent with the brand style, tone and voice of each client.

You will project manage the content strategy for existing clients (large brands) by building excellent senior client relationships and exploring the opportunities available with insightful, strategic solutions in an established digital marketing environment.

What we're looking for

You must have the expertise & knowledge to oversee the production of compelling B2B content across various formats and channels, such as research blogs, white papers, video, social media etc. Educated to degree level in ideally a marketing, journalism, or similar subject will also be advantageous.

You must also be able to lead and develop existing clients (large brands) by building excellent senior client relationships and exploring the opportunities available with insightful, strategic solutions. You will need to be hands-on & ideally have wider digital campaign planning expertise, with the ability to lead client accounts, and ensure your clients' needs and expectations are met.

For this reason, you will need a good few years' experience in an agency or in-house multi-brand setting, where you have been driving content-based campaigns for organisations in the B2B sector.

What's on offer

A salary of up to £45,000 plus highly competitive benefits including 25 days holiday, flexible working, corporate health insurance, yearly performance related bonus as well as investment in professional courses.

Most of all, this agency is going from strength, and shows no sign of abating, and you'll be hard pushed to find a better content focused role in the North West.

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Job Overview

  • category

    Location

    Lancashire
  • category

    Employment Type

    Permanent
  • category

    Sector

    B2B & B2C Marketing & Sales Conferences, Events & Exhibitions Business Intelligence & Analytics New Media & Social Media Strategy, Planning & Buying Editorial & Content Media PR & Communication
  • category

    Recruiter Type

    Recruitment Agency
  • Offered Salary

    40000
  • Company Profile

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