My client is an agency of c 180 .They work with clients across all sectors from B2B, B2C and Public Sector, with different offices delivering different specialisms across the marketing communications spectrum. My client exist to help clients solve their communications problems and have over 60 years of experience in doing so. Their promise is to grow brands over time and sales over night with a blend of brand and responsive skills that deliver proven results.
They are making a significant shift in their new business effort, rebuilding processes and content machine around marketing automation. The objective is to accelerate their business growth using marketing automation and with a revised and renewed website.
Adding Automation to their list of specialisms they have trained members of the team and currently operate automation projects for a number of clients. They now want to take their automation proposition to the next level and actively promote their capabilities in this space. They are adding more, experienced people to help package, convert and deliver the proposition.
This role is designed to help achieve both of these aspirations with both internal responsibilities and external growth objectives.
My client is looking for someone with a passion for B2B marketing, marketing automation and all its capabilities
- To deliver and manage the internal B2B marketing automation system, working across the agency network to support the new business initiative
- To develop the business as a marketing automation partner, promoting, converting and supporting the implementation of marketing automation solutions for clients.
- To encourage and promote best practice use of marketing automation internally and externally
The deployment of marketing automation campaigns to generate inbound marketing leads for the agency working closely with a range of business units: PR, Media/Search, Social, Research, Business Development, individual Business leaders.
Optimising the use of marketing automation to attract and convert leads for the agency's services, applying email/SMS/one to one contact best practice: working with the content teams to advise on content strategy and how it should be implemented, creating, mapping, and automating customer journeys and scoring, working along business development teams to brief and review campaigns, share results.
Lead the process of test and learn, setting up appropriate tests, sharing results, creating the insights that will improve campaign performance
To manage costs and cost-efficiencies with good data management and cleaning and an efficient approach to content deployment across channels (email, social, search).
Shaping the agency's approach to marketing automation externally, helping to package the proposition as a marketing automation Partner, developing and delivering webinars and wider content to attract leads, helping to onboard new business.
You will be supported by a small marketing automation trained team who will rely on your expertise and knowledge to improve their capabilities over time. Your role will be to develop their marketing automation and B2B marketing skills and excite them as to the possibilities …. training, inspiring, growing the team.
Proven experience in deploying marketing automation within B2B organisations - you may have worked for an agency and have a strong technical understanding of marketing automation platforms alongside practical B2B marketing skills.
Demonstrable experience of designing, mapping and implementing customer journeys to capture and convert enquiries from web and other sources within an organisation.
Experience in test and learn - able to demonstrate how insight from testing and an analysis of performance across key performance reports has been used to improve effectiveness
Strong digital skills - an understanding of social and email and an ability to apply digital campaigns effectively
Ability to stand back and provide an analytical and data driven approach - looking at the overall campaign, whilst being able to deliver a more hands-on approach to campaign set up with hands on experience of social, search and email set up within marketing automation tools.
A degree of technical experience - able to provide an informed view on template effectiveness and help build templates and content within the marketing automation system.
Loads of enthusiasm & passion for digital B2B marketing and marketing automation tools- which you are willing to share and use to inspire colleagues across the business.
What you'll get in return
- £40,000 - £50,000 basic
- Extensive training and development
- Flexible working
- Generous holiday allowance
- Much, much more
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