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SEO Manager


Job Description

As a successful and growing business, we are always looking to add only the very best talent to our teams. Over the past 12 months we have experienced significant growth and as a result would like to continue developing our teams

We are now looking to introduce a highly skilled SEO Manager to our digital team

This role can be performed on a fully remote basis

Role Summary:

We require an experienced and highly motivated SEO professional team to take ownership of Organic performance and grow customer acquisition through natural search.

This is an exciting opportunity for a resourceful SEO professional to join a new, innovative digital team in a fast paced, growing business. The role offers the opportunity to have key involvement in a digital transformation project and to grow the SEO team to be the best in market.

Main Duties and Responsibilities:

  • Deliver channel's targets, reporting KPIs to wider team.
  • Building business cases for future SEO technology investments.
  • Achieving or surpassing all financial and operational goals set.
  • Accountability for the technical implementation of SEO across all group websites.
  • Run regular Technical SEO Audits, identifying and fixing problems, and constantly improving on-page experience to improve Organic rankings.
  • Working alongside the eCommerce Manager to ensure SEO remains at the heart of web development and website activity.
  • Make changes to across our portfolio of websites. This will include briefing work to developers, monitoring split tests and analysing impact of changes.
  • Work with eCommerce Manager and external agencies on the website re-platforming project to ensure SEO visibility is maintained/improved.
  • Be a key stakeholder in our internal CRO program, ensuring activity improves Organic conversion rate and does not detrimentally impact rankings.
  • Through keyword research and competitor gap analysis, work alongside the PR & Content Manager to ensure on-site content is relevant and optimised for competitive keywords.
  • Run regular content audits to reduce content duplication, remove underperforming content and identify opportunities for improvements and 'quick wins'.
  • Work alongside PR & Content Manager to ensure strategies are aligned and resource is prioritised effectively.
  • Build and run a new bespoke in-house outreach program, ensuring allocated budget is efficiently spent.
  • Work with external agencies to run larger outreach campaigns, ensuring agreed targets are met.
  • Run regular link audits, reducing the possibility of an algorithmic or manual penalty.
  • Liaise with stakeholders across the business, selling the value of SEO and finding areas for innovation and collaboration.
  • Ensuing compliance with best business practice.
  • Representing the Digital Team with all areas of the business as required.
  • Test new channels for natural search, such as Youtube and Amazon (kindle).

Key Requirements:

  • Excellent experience in an SEO role and senior marketing positions
  • Detailed knowledge of SEO best practices and Google algorithms.
  • Strong analytical skills and an advanced knowledge of Google Analytics & Google Search
  • Competent user of Excel and analytical approach to projects.
  • Solid understanding of SEO tools, including Screaming Frog, Ahrefs, SEMrush, AWR Cloud and Google Search Console.
  • A keen understanding of commercial business requirements.
  • Ability to communicate complex concepts to both technical and non-technical audiences.
  • Ability to multi-task and prioritise workload in a fast-paced environment
  • Ability to adapt to, and support others through change.
  • Excellent time management and organisational skills.
  • Suitable candidates must demonstrate experience managing financial budgets
  • A/B testing experience.
  • Experience working on an eCommerce website.
  • UX experience
  • Board Level reporting and presentation experience.
  • HTML and coding experience.

Company Benefits:

  • Your Flexibility - we give our staff the ability to choose the way in which they work, be that fully from home, in an office or in an arrangement mixing the best of both.
  • Industry leading career development
  • 23 days holiday per year (excluding bank holidays). As a special thank you for each completed year of service with the company you will receive an additional days holiday (up to a maximum of 28 days or pro rata equivalent)
  • Additional days off for Birthday and 100% attendance
  • Exclusive Discounts & Offers from 'Savings Pal' - UK's Leading Benefits Platform
  • Private Medical & Dental Insurance
  • Pension
  • 'Dress down' dress code
  • Free parking
  • Tusker Car benefit scheme - salary sacrifice green CO2 capped
  • Free Mortgage service
  • Holiday Buy & Exchange Scheme
  • Gym Discount
  • Employee Assistance Programme
  • Eye Care Vouchers - Specsavers
  • The Opportunity to Earn Vouchers for Business Referrals & Reviews

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