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Product Marketing Manager (FinTech Marketing)


Job Description

Our global FinTech client are currently recruit for an experiences Product Manager on an remote working contract basis. The Product Owner will be accountable and responsible for the clear messaging of our client's value proposition to both merchant customers and consumers, connecting product development and go to market.

Commerce services bring together our value proposition at the core of our large FinTech clients network. Most products & features in this portfolio are in start-up mode. The European Commerce PMM will need to work effectively in an agile environment with the US-based product team - driving rapid and iterative launch, test & fail or scale working practices.

The core responsibilities of the role include:

Inbound responsibilities

Provide input on market and regulatory dynamics and competitors, including killer use cases to solve for, grounded in local considerations.
This critical information informs how Product Managers develop product strategy and go to market plans
Support scope definition with the product teams by bringing competitor insight and customer research into the discussion with product teams
Provide feedback based on local market understanding on now customers engage with our products, existing products performance and improvement opportunities Recommend to Product Managers potential value propositions and messages that will resonate in the market(s) and associated features/functionality

Outbound activities

Craft messaging and collateral that places the product in the context of the relevant segment-specific integration solution(s) and the go to market strategy developed by the Product Manager and verified by the Segment Owner
Ensure go to market functions (ie, Sales, Marketing, Customer Success, Professional Services, Customer Support) are commercially ready, including understanding product functionality and messaging, as well as confirming that their respective plans are consistent with each other and the overall go to market strategy developed by the Product Manager and verified by the Segment Owner Capture feedback from customers and other go to market functions on what is working in order to improve messaging, as well as to share with Product Managers (to improve the product) and other go to market functions (to improve the approach to marketing, selling and servicing)

Job Requirements

  • Experience in Product Marketing, with a balance of inbound & outbound focus, ideally from a start-up environment.
  • Ideally, experience in two-sided environments (ie consumer & merchant products) in a global context, specifically in the areas of mobile commerce, digital/
    omnichannel retail or online marketplaces.
  • Experience working through complex strategic and operational initiatives, technical, operational, legal/policy and business issues
  • Experience influencing teams and senior stakeholders, specifically in product management, development and or launch
  • Ability to clearly articulate product requirements and prioritize enhancement requests.
  • Ability to gather and analyze large quantities of information, and synthesize into insightful business and product recommendations
  • Intensely competitive with a deep understanding of the market and competitive environment
  • Comfortable in a fast-paced, dynamic environment Lives and breaths professionalism - has uncompromising diligence and reliability in speech and action towards external and internal stakeholders.
  • Has excellent interpersonal skills to work in a cross-functional team in a Matrix organization with international focus.
  • Possesses discipline in action, as well as planning and multi-tasking skills Thrives in an environment of continuous change, ambiguity and complexity.
  • Fluent in English (and ideally but not essentially one other European language eg German or French)

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    Business Intelligence & Analytics Television, Cinema & Radio New Media & Social Media Strategy, Planning & Buying Media PR & Communication
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