Are you a dynamic individual with a proven track record in direct marketing, campaign management and digital marketing, ideally gained in B2B/B2C subscriptions?
We have a fantastic new role for a Senior Subscriptions Marketing Executive/Subscriptions Marketing Manager to join the Marketing Team of this award-winning media and event organisation. This role will cover the subscriptions marketing of leading brands within the portfolio, which includes flagship and high-profile publications. The portfolio is a mixture of paid subscriptions and free controlled circulation.
As a Senior Marketing Executive, you will create award-winning campaigns to drive exponential growth in subscriber/reader numbers, secure greater market share, drive online engagement and increase the renewal rates for individual and corporate customers.
You will work to develop partnerships and enhance the quality and breadth of our client's subscriber database, whilst working across a varied and exciting product portfolio. You will have to manage a large and diverse workload, but will be part of a supportive and nurturing wider team.
Who we are looking for:
Ideally, you will have similar experience within publishing, where you will have gained experience in marketing paid subscription products. You will have a proven track record in direct marketing, campaign management and digital marketing ideally gained in B2B/B2C subscriptions,with a sound knowledge of online audience behaviours. You will also have an excellent understanding and direct experience of acquisition and renewals of both print and digital publications. You will be able to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions.
A team player approach is essential, as is someone who is ideas driven, with a flair and an ability to spot opportunities in the market or within the brand and the ability to bring these ideas to fruition. Analytical and creative, you will be managing a broad range of products so an ability to work to tight deadlines will be a huge benefit to this role.
For further details of this exciting role please send us your CV with a short cover note, outlining your salary expectations.
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