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Head of PPC


Job Description

A successful and rapidly growing Croydon based start-up is looking for a passionate Senior PPC Manager / Head of PPC with a brilliant understanding of PPC/SEA/Call traffic acquisition to grow their digital marketing department, allowing the business to continue the exciting growth that it has seen so far.

This will be a fast paced and hands-on role. The role-holder will report directly to the directors and will manage a seven figure budget.

In addition to paid advertising, this individual will have a keen desire to help out with organic activities, so a good knowledge of SEO (on & off site) and CMS management would be valuable in this role.

Responsibilities include:

  • Optimising campaigns & tracking results
  • A/B testing copies, strategies and variations
  • Landing page optimisation
  • Keyword research and expansion/diversification
  • Acquisition portfolio diversification using Google Ads, Social, Bing & more
  • Sales funnel tracking & optimisation
  • Bidding adjustment
  • Optimising CTAs & UX analysis
  • Planning and overseeing execution of SEO strategy
  • Planning and overseeing of off-site SEO (link building)
  • Execution and optimisation of email marketing communications
  • Overseeing social media activity

Experience required:

  • Google Ads, Analytics, Search Console & Tag Manager
  • Experience with commercial phone call generation via paid sources
  • Either SEMrush, Ahrefs or Moz
  • Bl softwares such as Google Data Studio, Zoho Analytics or Power Bl
  • Majestic or similar
  • Heatmap softwares, such as Hotjar & Pagesense
  • Basic knowledge of HTML (CSS & .js a bonus)
  • CMS systems such as Drupal, Wordpress or Wix

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Job Overview

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    Employment Type

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    Conferences, Events & Exhibitions Out of Home / DOOH Business Intelligence & Analytics Television, Cinema & Radio New Media & Social Media Strategy, Planning & Buying Ad Operations & Programmatic Media PR & Communication
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    Recruitment Agency
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