Digital Campaign Manager
As Digital Campaign Manager you will be responsible for the delivery of best in class Digital Marketing activations, and for driving those activations to out-perform, by ensuring ongoing optimisations.
You will lead across all digital media planning, buying and campaign management across UK, US, ANZ and ME, deploying best in class digital campaign setup and inflight management. You will use data-driven performance methodologies during optimisation and analysis to improve effectiveness in all digital marketing channels by;
Receiving brand strategic briefs and translating them to produce focused tactical media plans with clear achievable KPI's
Navigating relevant ad tech platform, ensuring campaign setup meets campaign spec and goals, before any activity is set live
Establish campaign management best practices and checks to ensure appropriate budget management, campaign pacing and performance processes are in place and maintained
Working with the wider digital trading department in continually measuring digital media (Website, Social, Search, Video, Programmatic) performance against KPIs (Reach, VTR, CTR, CTA etc.) by analysing and interpreting the data. Identifying and actioning key optimisations for improved campaign performance.
Working with the media data and insights team to improve and develop in market performance dashboard and campaign performance reporting. Providing frequent campaign updates and reports with clear performance versus KPI. Taking proactive steps towards improving inflight performance and adapting learnings to future campaigns
Driving innovation by keeping across latest trends, consistently evaluating strategic performance opportunities, and serving as a thought leader on new and innovative ways to reach and connect with the consumer
Championing the In-house Digital Trading Department, continually reviewing workflow processes, ways of working and technology to ensure in market service levels are adapting to market needs and always improving
Being the expert in all relevant tools and technology required to excel in your role, ensuring all connected pipes and performance foundations exist (pixels, UTM tagging, conversion tracking etc.), and are optimised.
Act as the local point of contact for all Global digital media campaignRequirements:
Minimum 3-4 years' experience in managing, planning, budget management and optimising paid digital acquisition channels in agency environment or digital advertiser and experience at Junior Account Director level.
Experience managing large budgets
Experience working with consumer data, segmentation, and driving/executing media plans
Analytical experience in conducting own analysis on channel performance, identifying optimisation opportunities, and using data to inform business decisions and experience in using digital reporting tool
Understanding and managing different parts of a consumer journey, and how to influence the consumer across paid channels
Tenacious and resilient, driven to achieve even when faced with obstacles
Enthusiasm, motivation and commitment with a hunger for continuous improvement
A willingness to challenge generally accepted norms and the conceptual flexibility to find better answers
Well organised and able to meet agreed deadlines whilst working within a fast-paced environment
Ability to manage various stakeholders
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