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CRM Executive - Chester


Job Description

CRM Executive - Chester

Salary dependent on experience, but excellent benefits and a great place to work/Chester (potential for WFH)

What my client says:

Our newest CRM Executive will be joining our wider Marketing Department, fondly heralded as the creative hub of the business.

One of the largest departments in the business, our Marketing Team wield an impressive wealth of talent which they strive to share and nurture on a daily basis, year-on-year increasing in size as they welcome some of the best and most passionate local talent into their folds.

The Marketing Team are notorious for being one of the most ambitious departments in the organisation, whether this is through the increasing successes of our PPC, SEO, CRM, Partnerships, Social, Graphic Design, or Digital Media teams or driving our rich culture of personal and career development, they work passionately together to achieve success and are truly proud to be at the heart of our creativity.

As the CRM Executive you:

  • Drive bookings and contribute to increasing the rebook rate of the business and its brands.
  • Contribute to improving the retention rate of existing customers of the business and its brands.
  • Manage and prioritise own work load to ensure CRM activity is delivered accurately, on time and within budget.
  • Deliver activity across multiple brands and marketing channels ensuring brand guidelines are adhered to.
  • Look for ways to improve the effectiveness of existing activity and the implementation of new activity through testing and analysis of data and insights.
  • Own and maintain the processes relevant to the activity they and their direct reports are responsible for.
  • Contribute to an optimal customer journey.
  • Take on ad hoc projects as specified by the CRM Manager/Head of CRM based on business requirements.
  • Represent CRM in relevant projects and meetings as specified by the CRM Manager.

Skill Requirements for the CRM Executive:

  • Previous commercial experience in a CRM executive role.
  • Management of CRM campaigns, from taking an initial brief to delivery of the campaign process and creating follow-up reports to measure the success of the campaign against objectives.
  • Ideally having experience of at least one CRM Platform.
  • Experience of planning and implementing test activity through multiple channels.
  • Experience of working on multi-channel campaigns, including email, direct mail and other digital activity.
  • Digesting marketing data and using this to optimise campaigns, create reports and convey meaningful and useful commercial information.
  • Managing key stakeholders at different levels of seniority within the business.
  • Experience of managing, building and deploying activity through an email service provider.
  • Good level of Excel skills (at least intermediate).

CRM Executive - Chester

Salary dependent on experience, but excellent benefits and a great place to work/Chester (potential for WFH)

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