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PIRATE FM - Sales Director


Job Description

The Sales Director will embody Bauer Media 's values and drive Bauer's company strategy and goals into the commercial business to a high quality and to desired timelines.
You will be passionate and driven in creating a vibrant, motivated and supported culture for our people to work in whilst driving love and loyalty for our brands.
The team at Pirate are unique; the commercial team in-particular consists of a highly experienced, confident and entrepreneurial group of people.
As a standalone brand within Bauer Media Group we have the ability to act on great ideas creating exciting fresh commercial opportunities and benefit from the resource, support and expertise from the wider Bauer audio business. This is an exciting place to be.
In recent years, Pirate has become a very agile business. We are successfully navigating the challenging commercial pressures resulting from covid-19 and are on course to emerge in great shape to embrace an exciting future.
This role is based in the Pirate FM postcode area (Cornwall) and you will be leading the team to promote the wider Bauer portfolio to businesses located in the region.
Key Stakeholders:
Station Director, Regional Commercial Director, Director of Strategic Delivery, Director of Commercial Operations. Chief Revenue Officer.
Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
Flexible Working
We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn't suit everyone. So, we would love to hear from you if you feel you're a great fit for this role and would like to work flexibly. If you are the right person for this role, we'll find the right working approach for you.

Main Responsibilities

  • Business planning and management
  • Customer focus
  • Sales focus
  • People focus
Being a supportive and effective leader for the commercial team.
Enabling and engaging the team to deliver challenging business objectives.
Drive the implementation of strategic goals in relation to people and proposition for Bauer Media into local business units with a focus upon Revenue, Quality, Process and Cost.
Responsible for the delivery, through your team, of our fair share of advertising in line with our overarching share and network strategy.
Ensure we optimise our performance and inventory through selling the right channel at the right price in the right shape
As an integral stakeholder within the business communities you serve you will be responsible for engaging with and developing our key accounts and public sector representatives. This will include onboarding these business communities with our strategic vision and troubleshooting any issues and concerns.
You must be able to deliver information efficiently and accurately to the right people, at the right time, using the right medium. They will have genuine empathy for others and maximise impact through understanding the motivations of the team and adapt communication style accordingly.
Being a supportive and effective leader for the commercial team.
Enabling and engaging the team to deliver challenging business objectives.

Person Specification

  • The Sales Director must have had working experience in a sales position within a fast-paced and dynamic business environment, preferably working in the position of a Sales Manager or Director
  • The candidate must also have a proven and successful ability to lead a group of salespeople towards growth in enhanced sales volumes and enhanced revenue generation, while displaying exceptional leadership skills and confidence.
  • A suitable candidate will also have had experience evaluating product/market situations and analysing raw data and information, transforming it into actionable sales strategies and approaches.
Communication Skills: The Sales Director must possess exceptional communication skills that are especially important in enabling effective communication between internal and external partners. The performance of the sales team will also be highly dependent on the clarity of communication of information and instructions from the sales director, making these skills a must have for the position. Communication skills are also necessary for the sales director when it comes to drafting reports and making presentations to team members, customers, senior sales management and stakeholders.
You must be able to tailor messages in relation to the audience at hand and to present even the most complex messages in clear, simple, digestible, and convincing terms. These skills must be excellent in both written and verbal form.
Technological: The Sales Director must demonstrate high proficiency in technological systems and programs and an ability to learn and adapt quickly when necessary.
Ideally proficient within Ms office, you will have skills in creating both visually and verbally engaging reports and presentations for the senior sales management, sales teams and external customers and relevant stakeholders.
Analytical Skills: The Sales Director must have a keen interest in conducting research and data-driven insights.
You will have an in-depth knowledge of the business's product range as well as standard strategic, analytical, and marketing concepts.
You will also have a deep understanding of the business's marketplace models as well as the opportunities and limitations that come along with it.
Interpersonal Skills: Demonstrate certain interpersonal skills that will encourage openness and trust both internally and externally.
Be self-motivated, have a strong entrepreneurial spirit, be adaptable to business growth fluctuations, work comfortably and effortlessly in group settings, be a persuasive and charismatic individual, thrive in a fast-paced environment, and work well within a pressured deadline environment.
Demonstrate the ability to remain calm under pressure and during uncertainty, inspiring the same in their team.

Leadership/People Skills:
Demonstrate exceptional leadership skills, portraying an ability to move and inspire a large group in a unified direction and vision.
Being a representative of the business, you must also be approachable and able to form strong and long-lasting relationships both internally and externally on behalf of the business.

Training and Coaching:
Demonstrate great training and coaching skills. They need to be able undertake training analysis within their team and translate the findings into training or coaching sessions that have clear objectives and measurable outcomes.

About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion - to deliver content and services that are popular with, and helpful to, our customers and partners.
Bauer Media Audio is Europe's leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-five million listeners daily through its market-leading broadcast radio, online services, and podcasts. Spanning 7 countries - the UK, Sweden, Norway, Denmark, Finland, Poland and Slovakia - BM Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.

Belonging at Bauer Mission statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
Bauer Core Values
We create unique, high-quality content that delights our audiences.
We think big and bold, pushing boundaries and embracing change.
We approach every day with curiosity, commitment and a lively positive mindset.
We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.
We are open, respectful and honest.
We encourage different points of view and perspectives and value all contributions.
We make measured and thoughtful decisions that support the business vision.
What we will offer you
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That's why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve..... click apply for full job details

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