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Head of Creative Planning


Job Description

We're looking for a candidate to fill this position in an exciting company.

  • Develop creative strategies by infusing your brand, communications, digital and analytical expertise into the briefing process
  • Take ownership of the quality of the creative brief and briefing process and develop best in class ways of operating for the creative brief development and internal/external creative briefing process
  • Partner closely with your company counterparts in creative, inspiring fresh, original ideas that are rooted in culture, and in human and business insight
  • Develop thought leadership pieces for company marketing organization overall, particularly around our role in society and culture
  • Partner with US planning counterparts in developing global creative strategies as well as collaborate with them to help define company brand architecture, brand purpose and identity
  • Work closely with US planning, brand and media teams to maintain alignment of local and global briefs and plans
  • Partner with EU Consumer Insights in developing the strategic insights roadmap
  • Work with advertising measurement tools, such as ad tracking/copy testing, to inform creative strategy adjustments
  • Support subject matter marketing leads in refining integrated marketing strategies as part of the annual planning process
  • Proactively plan to address new market segment opportunities and react to unforeseen challenges
  • Build strong relationships with key stakeholders including country marketing heads and category leaders communicating creative strategies, cultural insights and evolving plans
  • Support the development of campaign managers, subject matter leads and planners

  • Extensive experience in creative strategy/planning and marketing strategy for consumer advertising and consumer marketing with consumer companies/products, including client side experience. Retail marketing experience is very relevant.
  • Proven experience managing agency partners
  • Proven experience in working with senior creatives agency side
  • Bachelor's degree
  • Able to work in a diverse team

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Job Overview

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    Employment Type

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    Ambient B2B & B2C Media Sales Conferences, Events & Exhibitions Outdoor & Out of Home Business Intelligence & Analytics Digital, Online & Social Media Print & Publishing Advert / Media / Entertainment Media PR & Communication
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    Recruitment Agency
  • Company Profile

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