Aug 14, 2019

CRM Marketing Specialist

  • TEKsystems
  • Bracknell, UK
Ambient Business Information - Analytics Conferences, Events & Exhibitions Digital, Online & New Media Outdoor & Out of Home Television, Cinema & Radio

Job Description

CRM Marketing Specialist
Location: Bracknell
Rate: £100.00 - £120.00pd
Duration: 12 month contract - Potential to go permanent after the 12 months.

This organisation build hundreds of award winning consumer electronics and are one of the most well-known and well-respected brands in the world. The manager is looking for someone with proven CRM experience, an understanding of the technology that makes marketing work, the ability to run customer marketing campaigns E2E. Ecommerce knowledge is beneficial as are excellent copywiriting skills.

Skills Required:

  • Previous experience running CRM solutions
  • Marketing Automation knowledge. This company use Eloqua, experinece with Marketo or Salesforce is fine.
  • Experience creating content to support CRM activations
  • Copywriting experience
  • Experience in how various marketing channels like social media, PR, websites and events can work in conjunction with CRM
  • Previous experience working with communities to drive engagement through CRM
  • Previous experience running CRM programs for an online sales platform.
  • An understanding of E-commerce and how companies should interact with different customers
  • A passion for what you do. You may not have every skill listed but your determined to make your mark in a big organisation.

Your role:

  • Managing and growing the customer database across all categories.
  • Owning the customer interactions through CRM.
  • Improving the quality of customer data.
  • Conceptualising, managing and executing regular email programs, specialised activations, personalised emails based on purchase or interaction history and one off emails.
  • Managing product registrations.
  • Engage the audience through regular emails.
  • Running surveys as required to collect additional marketing insights.
  • Amplifying product launches and other activations through CRM.
  • Leading the local initiative working with the local and international teams - as well as customer service - on the single customer view project and on-going improvements.
  • Managing the Reviewer program and customer reviews across different vendors.
  • Create content to support the CRM activities, through internal resources and agencies.
  • Setting up an email program for our direct sales platforms.
  • Test, analyse and improve activities to constantly push the activities forward and keep updated with industry progress.
  • Creating executive summary dashboards and reporting on insights to the business.
  • Setting best practice solutions/templates for other countries to follow.

For more information please get in touch with Charlie Warren at TEKsystems.


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