Aug 14, 2019

Press Officer Welsh Government (2 Vacancies)

  • Welsh Government
  • Cardiff, UK
Full-time Ambient Business Information - Analytics Conferences, Events & Exhibitions Digital, Online & New Media Outdoor & Out of Home Television, Cinema & Radio

Job Description

Purpose of Post:

Media relations are at the heart of government communication. The media is a vital partner to create public understanding of the aims and impact of the government's work, and build the trust that the public place in our policies and services.

Press Officers communicate the Welsh Government's policies and priorities, targeting identified audiences with key messages delivered at the right time through the most appropriate channels, with an increasing focus on digital content creation. Their reactive communication role involves responding to enquiries from journalists, media monitoring, and rebutting inaccuracies. Each of these activities requires skill, knowledge of media and careful handling.

Delivering positive coverage in the media, including social media, for the Welsh Government is a key part of the job, so a good news sense and creativity is important. So too is successfully selling-in stories to news editors and journalists that deliver appropriate coverage.

Key Tasks:

  • Act as a media contact for Ministers on a specific portfolio.
  • Ensure that the policies and initiatives of the Welsh Government are clearly communicated through the media via proactive and reactive media communications, including press notices and statements to the media
  • Develop and manage social media channels, and create content, using analytics to evaluate impact.
  • Meet regularly with Ministers, Special Advisors, and senior officials to plan future media activity and handling as required.
  • Develop communications plans to support key announcement or issues.
  • Provide regular evaluation of activity for Ministers and officials.
  • Accompany Ministers on engagements, advising on media arrangements, organising and managing interviews, and capturing social media content.
  • Build strong links with UK, Welsh, regional and specialist media.
  • Establish and maintain good working relations with a range of individuals and organisations including Ministers, special advisers, policy colleagues, other Government Departments, external agencies, stakeholders and contractors.
  • Adhere to high professional and ethical standards, including good writing skills, accessibility, proof reading, and use and presentation of data .
  • Keep abreast of developments in the communications landscape, in particular how best to incorporate digital and social media into integrated communications plans and share learning with colleagues
  • Work with communications colleagues in other disciplines to deliver cross-cutting strategic communications activity and develop wider knowledge of all communications activity.
  • Take part in the evening and weekend press office duty rota as required.