Purpose of Post:
Media relations are at the heart of government communication. The media is a vital partner to create public understanding of the aims and impact of the government's work, and build the trust that the public place in our policies and services.
Press Officers communicate the Welsh Government's policies and priorities, targeting identified audiences with key messages delivered at the right time through the most appropriate channels, with an increasing focus on digital content creation. Their reactive communication role involves responding to enquiries from journalists, media monitoring, and rebutting inaccuracies. Each of these activities requires skill, knowledge of media and careful handling.
Delivering positive coverage in the media, including social media, for the Welsh Government is a key part of the job, so a good news sense and creativity is important. So too is successfully selling-in stories to news editors and journalists that deliver appropriate coverage.