Jun 09, 2019

SEO/PPC Specialist

  • Michael Page Marketing
  • Baildon, UK
Business Information - Analytics

Job Description

SEO/PPC Specialist is a hands on role working across 4 very different brands for an ever growing business.

Client Details

Innovative group of companies with a diverse portfolio looking for their next asset. They are growing at a fast pace, especially within the marketing department.... hence the widening of the marketing team.


Key responsibilities of the successful SEO/PPC specialist will be:

  • Improving the presence of our businesses on various search engines
  • Grow the level of traffic to our websites via organic and paid-search methods.
  • Create, manage and monitor search and display ad campaigns for our businesses.
  • Develop an ongoing strategy to improve the conversion rate of enquiries and sales from website visitors.
  • Contribution to the future direction of our websites and marketing platforms; proactively suggesting ways in which we can improve and bringing new ideas to the table.


Main attributes of a SEO/PPC Specialist will be:

  • A good understanding of hands-on SEO and PPC campaign management, including recommending on-site changes and managing different types of PPC campaigns.
  • Working knowledge of industry-standard tools, such as Google Search Console, Google Ads and Google Analytics.
  • An understanding of how to improve on-site design and copy to increase organic search traffic.
  • A positive and proactive approach, with strong communication skills.
  • Able to work independently, or as part of a small team on various projects.
  • Ability to keep up with new industry trends and algorithm updates, with a willingness to learn new technology and skills as required.

Desired Qualifications

  • A Degree/Qualification in digital marketing, communications, IT or similar.
  • A strong portfolio that showcases your experience with past work.
  • Any previous agency experience would be beneficial.

Job Offer

Basic Salary £20,000 - £25,000 per annum - based on experience + package