Jun 09, 2019

Digital Marketing Executive

  • Forward Role
  • Lancashire, UK
Ambient Business Information - Analytics Outdoor & Out of Home

Job Description

I am working with an established travel company that are experts in their field and the UK's largest in this area. They are looking for a Digital Marketing Executive to join their digital marketing team and push their brand forward. The role will focus on acquisition and driving acquisition forward for the business across their 3 core brands.

The ideal candidate will have some paid media experience and an understanding of digital channels. This role will give you the opportunity to learn a lot more in digital and develop within and exciting role.

Key responsibilities:

  • Supporting the Digital Acquisition Manager
  • Responsible for multi-channel digital marketing activity across the brands
  • Focusing on paid search, in addition to other key areas of digital
  • Reporting and analysis
  • Driving traffic to the websites
  • Improving overall conversion
  • Utilising Google Analytics to increase traffic
  • Understanding and looking at consumer behaviour
  • Set up ad and test ad copy
  • Overseeing campaigns - tracking and analysing
  • Liaising with the wider marketing team where necessary
  • Use of Google AdWords
  • Set up and optimise display activity
  • Some support required across social - organic and paid
  • Analyse performance across key areas and look at future improvement, these areas are - PPC, SEO, Social Media, Display, Affiliates and 3rd parties
  • Opportunity to come up with innovative ideas and work collaboratively as a team

The role comes great additional benefits, such as team socials, discounts on travel (who wouldn't want discounted holidays!), pension and much more. As well as a competitive salary, apply or get in touch to find out more!

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