May 15, 2019

Senior Content Executive

  • Ted Baker
  • London, UK
Ambient Business Information - Analytics Conferences, Events & Exhibitions Digital, Online & New Media Outdoor & Out of Home Television, Cinema & Radio

Job Description

Ted's Guide to what a Senior Content Executive does around here

Ted's Mission Statement

Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted's high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: 'Would Ted do it that way?'

Reporting to the Content Lead, you will be working closely with various teams across the business to plan and execute Ted's online content to support Ted's key campaign and trade activity.

Main responsibilities

  • Plan, brief, oversee the delivery of and review all content across our global websites, including adaptation by region.
  • Collaborate with stakeholders, including trade, buying and brand, to understand customer or business requirements and create a cross-functional content calendar.
  • Create content plans, calendars and critical paths as required for our brand campaign, trade, informational & navigational content, understanding the nuances of international markets and regionalising our content where necessary.
  • Brief and collaborate with creative teams (copy, design, photography, creative) to generate content that meets the brief and is suitable for use online.
  • Oversee the build, publish and maintenance of all site content including campaign, trade, promotional, informational and navigational, ensuring delivery on-time.
  • Plan and manage the set up and application of timing and regional restrictions for content.
  • Implement content best practise, including tracking, SEO, optimisation testing and accessibility, ensuring content it tested with a mobile-first approach. Work with the wider team to ensure this is being followed.
  • Deliver analysis and insight for all published content, generating recommendations for future content.
  • Support maintenance of the content lifecycle and own the content redirect process.
  • Support with the maintenance and development of the CMS, the UAT of new content releases, and manage the content bug fix process, troubleshooting internally before raising support tickets and liaising with support teams.
  • Manage junior members of the content team and lead by example, demonstrating best practise across all areas.
  • Continually review internal processes to ensure workflow is smooth and productive.
  • Track trends and competitors to identify opportunities to drive sales and optimise customer experience.
  • Lead or support on additional projects where required.

Personal traits...

  • Must thrive in a fast-paced environment, keeping a cool head when managing multiple projects.
  • Able to use information from multiple sources to make decisions.
  • Highly organised and process-driven.
  • Good and clear communicator at all levels, with the ability to tailor communication depending on the audience.
  • Building effective working relationships across the business.
  • Positive outlook and proactive approach to problem solving, with examples of using initiative.
  • Understanding commercial and customer outcomes from decision-making.
  • Considerate of role modelling positive behaviours to junior members of staff.
  • Experience planning and briefing content, with a clear understanding of the customer.
  • Experience with a website analytics tool (Adobe Analytics, Google Analytics etc).
  • Ability to manage the process for content creation (through photoshoot, copywriting, design & development).
  • Understanding of website best practise (accessibility, SEO etc).
  • Experience using a CMS and basic HTML.