Apr 17, 2019

Digital Marketing Manager

  • Michael Page Digital
  • Birmingham, UK
Ambient Business Information - Analytics Conferences, Events & Exhibitions Digital, Online & New Media Outdoor & Out of Home Television, Cinema & Radio

Job Description

If you are looking to propell yourself into the next senior digital role, this is the challenge for you. The role requires you to have B2B experience and be true Digital Marketing Specialist.

Client Details

Award winning tech enterprise, based in Birmingham

Description

  • Increase brand awareness, engagement and generate leads
  • Develop relevant and innovative creative and messaging across all digital channels, and develop fully integrated digital campaigns across all target sectors that generate leads / successes such as downloads and event registrations
  • Work with country marketing managers to ensure all campaigns and communications to both customers and prospects have social media activity integrated into them
  • Develop and implement new country websites and content, and manage content ongoing
  • Act as digital marketing expert for the Region and inform campaign and communication activity
  • Implement the SEO strategy. Develop and implement a new SEA strategy
  • Develop and implement timey reporting and tracking tools, using to inform activity

Profile

  • Minimum 5 years digital marketing experience, ideally from a B2B tech background
  • Experience of developing integrated digital campaigns and proven success in generating leads
  • Sound working knowledge of B2B digital marketing in a medium-long term buying cycle (months as opposed to days)
  • Experience marketing using full range of digital channels, and the ability to respond and tweak activity based on analytics
  • Naturally inquisitive with a desire to increase learning of new digital communications activities and best practice
  • Creative with proven innovative idea generation for digital campaigns
  • Impressive KPI results and proven ability to execute at speed
  • Proactive, responsive and positive outlook with the ability to get on and work autonomously
  • A specialist digital marketing qualification would be desirable

Job Offer

Competitive salary and benefits