Jan 05, 2019

Media Officer

  • Children with Cancer UK
  • London, UK
Full-time Ambient B2B - Business Publishing B2C - Consumer Publishing Business Information - Intelligence Conferences, Events & Exhibitions Digital, Online & New Media National & Regional Press Outdoor & Out of Home Radio Television & Cinema

Job Description

Main purpose of position

The Media Officer's main purpose is to develop our reputation as the go-to spokespeople for childhood cancer. The role will position Children with Cancer UK as a leader in the field of funding childhood cancer research and childhood cancer welfare projects as well as demonstrating a case for support from the general public. The Media Officer will use the media to further these aims and increase our profile and reputation by generating regular, high-profile coverage for Children with Cancer UK.

Our Vision

Our vision is of a world where no child dies of cancer. Since we were inaugurated in 1988, we have been dedicated to fighting the injustice of cancer in children. We raise and invest money for vital specialist research to save the life of every child with cancer and keep their family together. By liberating visionary researchers and accelerating breakthroughs we have helped to drive childhood cancer survival rates up from 63.7% in 1990 to a predicted 84%* in 2017.

We also support families whose lives have been turned upside down by:

helping to fund the building of free patient and family homes near hospitals around the UK;
supporting charities offering financial assistance to families during treatment;
giving children and families unforgettable days out - creating memories that can never be lost.

* Survival rates are based on 5 year survival. The 84% figure for 2017 is an estimated figure by the Office of National Statistics, exact figures will be known in 2023 Children with Cancer UK (the Charity) is the leading national children's charity dedicated to the fight against childhood cancer. Our aims are to determine the causes, find cures, improve treatments and provide care for children with cancer.

Key priorities and relationships

To raise and maximise awareness of Children with Cancer UK's life-saving research programmes and welfare projects
To increase the profile of Children with Cancer UK in the media
Work with our PR agency to devise media strategies for communications and fundraising campaigns
To ensure all PR communications are integrated with the rest of the communications from Children with Cancer UK

Duties and Key relationships

Press

Work with all members of staff across the organisation and with key external stakeholders to identify media opportunities
Build relationships and work closely with researchers we have funded and partner organisations to identify joint media opportunities
Research, write and distribute press notices, media comments, features, blogs and letters to editors
Proactively sell in stories to the media and with influencers
Work with Children with Cancer UK's PR agency to devise media strategies for communications and fundraising campaigns
Ensure all PR communications are integrated with the rest of the communications from Children with Cancer UK
Arrange media interviews for representatives of the organisation
Setup and establish and celebrity, influencer and high profile ambassador programme
Maintain a detailed and GDPR compliant contact management system of all celebrity, influencer and ambassador contact details
Prepare and brief Children with Cancer UK's spokespeople for media interviews

Communications

Contribute and input into the overall communications calendar to ensure it is up to date
Work with the Communications Officer to maintain a library system for press cuttings
Monitor cuttings and provide regular reports on the success of campaign

Digital

Work with digital influencers to extend the reach of our media stories
Develop and produce content for the website and social media accounts
Input into the digital communications calendar

Other

Contribute to the overall Communications function of Children with Cancer UK
Carry out any other duties commensurate with the general level of responsibility of the post

Personal Specification

Skills / Abilities - assessed at application and interview

Excellent written and communications skills
Excellent attention to detail, including the ability to proof-read and edit copy efficiently
Works well in a team and ability to build good relationships with other teams, external stakeholders and the media
Ability to prioritise own workload and multi-task
Ability to work effectively on own initiative with minimal supervision

Qualifications,training and education - assessed at application

Educated to degree level or equivalent

Experience - assessed at application and interview

Experience of producing written copy for various formats
Experience of developing excellent relationships with the media
Experience of evaluating the success of campaigns
Experience of using CMS systems and working on social media platforms

This job description outlines the current main responsibilities of the post. However the duties of the post may change and develop over time and this job description may, therefore be amended in consultation with the post holder. To gain the knowledge and experience required, the post holder will be expected to remain in their current position following a successful probationary period for between 6-9 months.