Jan 05, 2019
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HCT Group is one of the UK's largest and most successful social enterprises. We are committed to tackling social exclusion, loneliness and social isolation by taking down the barriers to access for the most marginalised in our society.
We work in the transport industry, providing a wide range of transport services across the UK - from London red buses to social services transport, from school transport to whole bus networks, from community transport to education and training. A registered charity, we reinvest the profits from our commercial work into further transport services or projects in the communities we serve.
As a result of our continued growth, we are seeking a Communications Manager to help position the organisation as an indispensable partner to all our stakeholders, supporting increased social impact and business growth. The role involves leading HCT Group's approach to media/press relations, leading our social media strategy and providing the full range of communications support to our operations across the country.
The successful candidate will be an experienced communications professional with a strong track record in PR/media relations, social media and opinion leadership campaigns. Outstanding copywriting for online content, press and collateral/publications is also a pre-requisite. Experience of managing integrated communications and marketing campaigns would be a distinct advantage.
Job title: Communications Manager
Hours: Full time, permanent
About the role
The key task of HCT Group's Communicatios function is to position the organisation as an indispensable partner to all our stakeholders, supporting increased social impact and business growth.
These stakeholders include the commissioners of transport services, local and national policy - makers, our customers, service users and communities and the broader worlds of community transport and social enterprise.
The Communications Manager role will be focused on this task, leading HCT Group's approach in media/press relati
ons and our social media strategy. Alongside the Communications Director, the post also involves providing communications support for our public policy work and providing the full range of communications and marketing support to our operations across the country.
The main responsibilities of the role include
Lead on the organisation's relationship with the press and the media, broadening the
organisation's ability to tell its story to a wide range of publics:
Act as the organisation's first point of contact with the media
Work with internal stakeholders and media outlets to generate positive news stories
Build positive relationships with the journalists who are or should be writing about HCT Group
Advise colleagues at all levels across the Group on media relations
Lead on defensive media relations/crisis comms, working with the executive and regional directors in the event of serious issues or incidents
Work with operations teams at a local level to maximise local media profile
Where appropriate, act as a spokesperson for the Group
Identify and engage other key influencers across the broadest possible definition of 'media' amongst our audiences
Starting with a reasonably open brief, develop and execute an appropriate social media strategy for the Group:
Identify the most appropriate objectives, social media channels, approach, tone of voice and content strategy to meet the Group's needs
Build a shared understanding of what success would look like for the Group on social media and then measure against it
Take ownership and drive content for the chosen channels at a corporate level
Provide a programme of support for colleagues across the operation in making the most out of social media locally
Working alongside the Communications Director, generate and distribute high quality content in support of the organisation's positioning strategy:
Where appropriate, write blogs, opinion pieces and other content as briefed by and under the by line of the Chief Executive
Contribute to the generation of ideas for appropriate content, either as standalone pieces or as part of structured campaigns on key issues
Contribute to the development of white papers or other IP and develop campaigns for their dissemination
Contribute to the maintenance of , and, where appropriate, development of content on the Group's website
Working alongside the Communications Director, provide a range of in house marketing and communications support to our operations teams across the country:
In addition to providing press and social media support, in dialogue with operations teams, develop integrated communications plans to support their work
Prepare and produce a wide variety of collateral in line with the communications plans, including copywriting, managing or executing design, and print management
Support operations teams in the execution of their campaigns
Working alongside the Communications Director, Chief Executive and Head of Chief Executive's Office, provide communications support for HCT Group's public policy work:
Develop communications approaches to widen the impact of HCT Group's public policy work.
Develop and disseminate content in support of our campaigns.
Working alongside the Communications Director and the Head of People and Talent, provide support for a rolling programme of staff engagement acoss the Groups Operations
Create content for the staff intranet as appropriate
Develop and roll out campaigns to engage staff with the mission and values of the organisation
Essential skills and experience
Significant experience in successfully using proactive public/media relations to raise the profile of organisations amongst their stakeholders through increased coverage in traditional media
A proven track record of building positive relationships with journalists and other commentators
Significant experience of developing and implementing social media strategies and other digital approaches
Experience of developing and executing communications strategies and plans, including multi - channel campaigns
The traditional range of communications 'craft skills' - publication grade copywriting, promotional prose, press release writing, design management to a style guide, public speaking, print management and a willingness to use these skills day to day
Experience of engaging non - communications professionals in the communications process
Outstanding written and verbal communications skills
A commitment to equality of opportunity and to the values and social mission of HCT Group
Experience of successfully handling negative issues in the media
Experience of working with websites and web content
An understanding of the role of communications in influencing public policy
As a minimum, educated to degree standard/of degree calibre
Experience of developing and executing promotional campaigns using the full marketing mix
Experience of formal stakeholder consultation exercises
Professional qualifications in Public Relations (CIPR or equivalent)
Cross training/qualifications in marketing (CIM or equivalent)
Experience of communications for public policy
Experience of crisis communications
A working knowledge of graphic design software