Senior Brand Strategy Manager
This role plays a key strategic role in the Group Brand and Marketing Team to build and protect the Barclaycard brand. The role will build equity for the Barclaycard brand, by defining a compelling and motivating global Barclaycard brand strategy in line with the Barclaycard business strategy, providing brand strategy expertise across the organisation to support the deployment of the brand strategy in key group and/or business unit projects; and helping lead the translation of the brand strategy into an impactful, distinctive and differentiating brand expression.
This is an opportunity for a passionate, strategic and executional brand marketer who wants to make a difference, shaping business and marketing strategies.
Whilst the key focus of the role is on the Barclaycard brand, the role holder will also have the opportunity to work on Barclays brand strategic projects.
Brand strategy consultancy
Strategic brand expression
Barclays is a transatlantic consumer, corporate and investment bank offering products and services across personal, corporate and investment banking, credit cards and wealth management, with a strong presence in our two home markets of the UK and the US. Our goal is to become the bank of choice by providing superior services to customers and clients and supporting our stakeholders via a commercially successful business that generates long-term sustainable returns.
Risk and Control Objective
All Barclays colleagues have to ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal Barclays Policies and Policy Standards.
To be considered for this role, apply now.
Barclays Values & Diversity
Dynamic working gives everyone at Barclays the opportunity to integrate professional and personal lives, if you have a need for flexibility then please discuss this with the hiring manager. We are an equal opportunity employer and we are opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.