NATIONAL TRUST Morpeth NE61, UK
Summary An opportunity has arisen to join the Visitor Experience Team responsible for promoting Cragside through a range of traditional and digital marketing and communications channels. The role offers the right candidate a rare mix of elements - to work directly at a popular visitor destination and with fascinating mix of heritage, working within a wider support structure of a large organisation and marketing departments, whilst promoting a charitable cause where you can see the direct impact of your work locally. For a well organised and ambitious individual the role offers enormous potential and tremendous variety. What it's like to work here Set in the heart of the stunning Northumberland landscape, Cragside is a unique place to work. Here William Armstrong, the brilliant engineer and manufacturer, built a wonder of the Victorian age. Here he created artificial lakes, generated his own hydro-power, pioneered electric lighting, installed telephone systems and built a world of experimentation and innovation that inspired the way we live today. We carry this ethos into the 21st Century - developing and implementing experimental and innovative ways to bring Cragside to life for today's visitor. Just as Armstrong's vision was brought to fruition through creative collaboration, today a multi-disciplinary team works to look after the place in a way that makes it enjoyable and relevant to our visitors, allowing them to connect with it on an emotional level too. What you'll be doing Working as part of the Visitor Experience team, you will be responsible for overseeing all the marketing activity, both on and off the property, ensuring a proactive approach is used to drive visitors to Cragside. Working closely with the Cragside team as well as regional peers, you will tailor marketing activity to respond to a year-round offer, spotting opportunities to drive business as well as deepening visitor engagement throughout the year. Working closely with regional consultants, you will align your work to national campaigns, ensuring members are kept informed of seasonal offers at Cragside. You will also work with external stakeholders to help influence a local audience, developing relationships with tourism partners. You will use data and analytics to develop a robust marketing plan, identifying opportunities to increase engagement through a variety of channels including the website and social media. With a great eye for detail, you will champion the brand through all written communications, using your creativity to develop adverts as well as proactively seeking opportunities to write press releases. Who we're looking for You will have: Practical experience in a marketing role or in some aspects of marketing communications Experience of developing and implementing marketing and communications plans Knowledge of relevant legislation: marketing codes, data protection, copyright and model release Proven track record in creating, using and editing content in different channels (web, social media, PR, email) Excellent written and verbal communication skills Ability to spot potential risks to reputation and escalate them accordingly Have excellent interpersonal and networking skills, with the ability to influence, advise and negotiate at all levels within the organisation and with external agencies Well organised and able to manage multiple priorities and varying pressures to meet measurable targets and deadlines Strong understanding of the importance of online presence and ways to promote visits to our website and social media channels The package Benefits Benefits include flexible working whenever possible plus free parking at most locations. You'll be entitled to discounts in high street stores and cinemas, National Trust shops and NT cafes, and have free entry to NT properties for you, a guest and your children (under 18). Your health and wellbeing is important to us and is supported through generous annual leave and the option to buy additional days (minimum contract length applies), a cycle to work scheme, subsidised health cash plan and confidential access to a free support service 24 hours a day should you need it. Your future financial health is helped by an employer matched - up to 10% of basic salary - contributory pension scheme and you can further your career with training and development tailored to you. All of this and the opportunity to give something back to your community with up to 5 days of paid volunteering per year !
Aug 08, 2019