Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 2,929 screens at 455 sites for advertisers. Digital Cinema Media sells 80% of the cinema advertising market through exhibitors including Cineworld, ODEON, Picturehouse, Vue and many independent cinemas.
Digital Cinema Media: our history.
Rank Screen Advertising was originally a division of the Rank Organisation – a British entertainment conglomerate founded by industrialist J. Arthur Rank in 1937.
In 1996, British media company Carlton Communications purchased Rank Screen Advertising from The Rank Group and renamed the company as Carlton Screen Advertising.
In July 2008, Cineworld and Odeon acquired the company as a 50-50 joint venture and changed its name to Digital Cinema Media.
In September 2012, Digital Cinema Media became the first UK cinema advertising company, and one of the few companies across the world, to become a pioneering, fully digital operation.
The world's most immersive medium is now also one of the most dynamic and Digital Cinema Media is committed to working with pioneering advertisers and agencies to connect brands and people in the unique cinema environment.