Absolutely Recruitment Surbiton, UK
Data and Analytics Executive - Permanent, full time role. Skills & Requirements: Minimum of three year's web/digital analytics skills/experience with prior use of Tableau or data visualisation tool Strong SQL capability Previous use of A/B testing tools Degree educated - preferably in Marketing, Mathematics or IT discipline. B2C travel industry background desirable What you will be doing! Using multiple market leading analysis tools including Google Analytics 360 and Tableau dashboards you will identify customer behaviour patterns and insights which will translate into business improvements across ecommerce and contact centre lead and sales optimisation, marketing campaign analysis, customer segmentation and insight. Your main tasks will include management, creation and analysis of weekly Tableau dashboards to identify sales conversion, key marketing campaigns and ad hoc customer data. Key Accountabilities & Responsibilities Ecommerce and contact centre lead and sales optimisation Maintenance and administration of Google Analytics and Google Tag Manager to track and adjust customer data-driven campaign activity Auditing of data layer and business needs to ensure data is readily available Manage and execute the development and use of our data visualisation tool, Tableau , to produce weekly actionable insight reports and dashboards Ad hoc reporting and insight as required based on business requirements Working with the Digital Team to identify potential website optimisation. Working with Digital Team on website optimisations and improvements Combining online and offline data to track online activity through to offline sale Using Customer Data to optimise E-Commerce activity, based on predicted likelihood of prospect responses.
Aug 08, 2019