Michael Page Digital Ickenham, UK
You will be a key asset of the Optimisation Team; analysing & understanding the user behaviour and coming up with the digital solutions that contribute to the continuous enhancement of the company's journeys and increase conversion rates. Client Details My client is a global financial services business, with offices based in Uxbridge. Description The Digital Marketing Specialist (Optimisation) will: Help identify UX pain points Create wire frames to illustrate digital solutions to designers & developers Drive user research studies to gain insight into user behaviour to test & troubleshoot existing websites Design & deliver measurable digital optimisation plans Collect & analyse user and customer trends, always looking for opportunities for optimisation Analyse test results, website traffic & sales data for trends to identify opportunities to improve online sales and/or usability. Profile The Digital Marketing Specialist (Optimisation) will have: Understanding of CRO, online marketing, ecommerce and web analytics Strong analytical skills & the ability to translate quantitative & qualitative data into recommendations to improve sals, UX and brand awareness Proficiency in analytics tools such as Google Analytics & Adobe Up to date understanding of UX best practice Understanding about responsive webpages, wire frames & prototypes. Job Offer The Digital Marketing Specialist (Optimisation) will receive up to £45,000 (DOE).
Aug 08, 2019