It’s still early days, but virtual reality is quickly gaining mainstream attention. Global search interest data on Google showed that it grew by nearly 4X in the last year.
Virtual reality used to be the stuff of science fiction. Today, Virtual Reality Advertising is an everyday reality: we only need to add to our ubiquitous, quality mobile devices a simple piece of cardboard, to simply turn our smartphones into virtual reality headsets.
The Google Cardboard VR headset is an ingeniously simple and inexpensive piece of kit, that opens the door to individually targeted VR marketing campaigns even when budgets are tight.
Despite its humble materials, the Google Cardboard Viewer is actually the most versatile VR headset you can buy. The pricier headsets, like the Samsung Gear VR, tend to be tailored to one type of phone, whereas Cardboard is compatible with most smartphones.
The headsets can be branded with full-colour print on both sides. To give you an idea of budgets, a small campaign of 100 units would be around £6/unit, and these costs fall considerably as the quantities are increased. The flat-packed headsets are ideal for posting and assembling them is really easy.
So far, the video used to be the most immersive storytelling medium. But even with the best, highest-resolution TVs, you’re still just watching. You’re not there. The promise of Virtual Reality Advertising is what the industry calls “presence”—the feeling that you’re really somewhere else.
Brands are increasingly approaching Virtual Reality Advertising that, together with focusing on the product, find ways to empathise with customers about complex needs and emotions. Now that people control how and when they engage with brands, if a brand hopes to connect with people, they need to create meaningful experiences.
Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. According to this research, 79% of consumers will seek additional VR experiences and 81% tell their friends about it. And it is more memorable and long-lasting when compared to the more transient experiences of advertising.
According to a study from Ericsson ConsumerLab, shopping is the top reason worldwide smartphone users are interested in Virtual Reality Advertising, with “seeing items in real size and form when shopping online” cited by 64% of respondents.
If new media advertising is your passion and you would like to invest in your future with an exciting career, check all our advertising sales jobs and apply: this could be the right time to enter this amazing industry!