Persuasion Techniques You Should Use to Increase Your Media Sales

Posted on:  March 16,2017  Author: Admin

A Man Using His Persuasion Skill to Sell His Product (in Flat Cartoon Style)

Persuasion techniques are key to successful business transactions – they`re linked to your communication skills and your ability to effectively explain what you’re offering and how it benefits your client. In this article, we’d like to give you some useful suggestions on how to successfully persuade your potential clients into saying “yes” way more easily, by showing you a few simple persuasion techniques, tricks and tactics. If you find yourself struggling to close a deal, well, read on, this article might be the end of your issues!

Persuasion Techniques: #1, Persuade who can be persuaded

Although it’s true that everybody can be eventually persuaded, your focus should be on who can be persuaded in the short term. Use your time on those clients that look like potential ‘yes-Sayers’ instead of insisting on those ones that might have better spending ability but that don’t seem to be interested in listening yet. With these it’s first important to build solid rapport and trust – the yes will come at a later time. So, in a nutshell, determine who is persuadable and go for it.

Persuasion Techniques: #2, Don’t manipulate

Remember that persuasion doesn’t equal manipulation. You don’t want to force people into doing something that only benefits you but not them; or even if you know that what you’re offering benefits both parties but your client is not interested at the moment (and is not listening to you – this is the key to let go and move on to someone else), don’t push your client or use coercive behaviour. Persuasion equals convincing someone, not forcing them – but even convincing needs to come in the client’s own timing and right context. Be patient, never be pushy.

Persuasion Techniques: #3, Create urgency

You want to motivate your client to act straight away, right now, not in some distant time in the future. As mentioned, you can play this card only if the person is already interested in your offer, they can be persuaded, and they are actively listening to you. The urgency comes out through your tone of voice, carefully selected words, and understanding of your client’s need. Once you realise this last point, you’ll know how to prompt them to need your product now.

Persuasion Techniques #4, Confidence

Confident people are always able to persuade others. If you’re confident in yourself and you believe that what you’re offering is truly the best, you’ll manage to convince your client that your product benefits and is right for them too. Don’t forget that your client will notice your confidence and that will give him a sense of trust in you as well, which is another indispensable factor leading to the desired  ‘Yes’.

Persuasion Techniques #5, Be flexible

Flexibility is key in getting a ‘yes’ from your client. The more varied your behavioural patterns are, the more persuasive you’ll be. Think about children: they always get what they want from their parents, thanks to the range of behaviours they use to change their seemingly obdurate ‘no’ into a yes.

Persuasion techniques at work in media sales


If you want to challenge your persuasion techniques with a new job, or if you’re looking for someone with the right persuasion techniques to be your new media sales executive, browse our advertising sales jobs‎ now!


Share :

Register your CV

Upload your CV today and be found by the best media companies. Don’t miss out!