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Keith Weed, chief marketing officer in Unilever, recently gave a clarion call for cleaning of the world of influencer marketing. He is of the view that brands should immediately stop working with influencers who have adopted unfair means to get followers on social media platforms. Weed says there should be greater transparency from social media platforms to allow companies to measure the impact of influencer marketing.   Giant...
The vertiginous pace of technology innovation, that is helping consumers discover new ways to interact with the world around, is almost as vertiginous for marketers, because the traditional, and once straightforward marketing funnel now looks more like a complex spider web of moments along which marketers must influence, connect and impact consumer consideration until the point of purchase. Some of the world’s leading technology,...
SAFER jobs (Safe Advice for Employment and Recruitment) is a non-profit, joint industry and law enforcement organisation set up by the Metropolitan Police in 2008 and designed to support job seekers, agency staff, and contractors with any suspected fraud, malpractice, breach of legislation, or poor experience they may encounter. SAFERjobs is supported by the Metropolitan Police, DWP, National Crime Agency, Department for Business,...
It’s still early days, but virtual reality is quickly gaining mainstream attention. Global search interest data on Google showed that it grew by nearly 4X in the last year. Virtual reality used to be the stuff of science fiction. Today, Virtual Reality Advertising is an everyday reality: we only need to add to our ubiquitous, quality mobile devices a simple piece of cardboard, to simply turn our smartphones into...