How to promote an event with Social Media

Posted on:  September 12,2017  Author: Admin

A few things are more saddening for an event planner than having a plenty of unsold tickets because ticket sales reflect how well did you market that event.

Tips how to promote an event can’t disregard Social Media because everyone is connected to some of them (many of them, actually) and they allow an event marketer to reach and intrigue the potential audience.

Here are some of the methods you can’t forget to plan to use when you think of how to promote an event with Social Media.



Twitter, Facebook, Google Plus, Instagram… most Social Networks and their users work with hashtags.

Create one for your event, make it creative, unique, easy to remember and viral. Then use it, all the same, in all your Media channels in a well-coordinated way and encourage staff and followers to do the same.

Here are a few golden rules regarding hashtag use for events:

  • Use no more than two hashtags.
  • Keep them discernible. #2017TechExpoNY, for example, is more effective than #TechExpo. The latter, while shorter and easier to remember, is too vague and can be confused with other tech events.
  • Try to include the company name or the event name. Use abbreviations to prevent the hashtag from becoming too long. (i.e. #CKFashionShowNY instead of #CalvinKleinFashionShowNY)
  • When combining words, always review for alternative interpretations. Remember to capitalize in order to avoid misunderstandings that can be awkward or even “epic fails”. For this reason:
  • Always check the meaning of an acronym before using it.
  • Make hashtags as narrowly focused as possible.
  • Read it out loud. Read it again. Out loud.

Live Stream

facebook liveDid you know that, after breaking news, in second place of most-watched live content, conferences and speakers tie with concerts and festivals at 43%?

According to the figures provided by LiveStream.com, 67% of live video viewers are more likely to buy a ticket to an event after watching a live video of that event or a similar one.
You can reach your audience live also by taking advantage of live streaming on Facebook Live and YouTube. Some of Facebook Live tips:
  • Tell fans when you’re broadcasting ahead of time.
  • Build anticipation by letting your audience know when you’ll be going live with a written post. Facebook experts consider one day’s notice to give people the right amount of time to tune in.
  • Write a catchy description before going live to capture people’s attention and help them understand what your broadcast is about.
  • Never forget the obvious: you are going to need a stable, strong connection.
  • Say hello to commenters by name; respond to their comments live. Your audience will be thrilled to hear you mention their name and answer their questions when you are live.

Social Media Contest

A Social media contest will create a fun activity for participants while promoting your conference in the process. Prizes will be event- and/or company-related, like a free ticket or bump to VIP status for the winner and a small consolation prize for everyone else who participated.

People who perform some form of favourable action, such as liking the event registration page, could enter automatically in a very simple and effective way.



Facebook, Twitter, Youtube are the most commonly used Social Networks for event promotion. Instagram, Pinterest and Google Plus have their meaning not to be neglected. Additionally, Snapchat has a potential that you can – should – take advantage of.

Snap Inc. recently entered a confidential filing to go public in 2017 at a valuation of about $25 billion. Snap Inc. is the name of the company, which used be called Snapchat as of a few months ago, while Snapchat now refers to the company’s messaging app. 

Three short years ago Snap had just 33 million monthly active users, but that number shot up to 301 million this year. Now, to be fair, this is still quite a few less than, say, Facebook’s monthly active users, which were 1.79 billion in the third quarter 2016. But Snap’s scale really comes into view when you consider that Twitter — which has been around since 2006 — has just 16 million more monthly active users than Snap.

Here are some ways Snapchat can be useful for while thinking of how to promote an event with it:

  • Submit a quick behind the scenes tour
  • Send a funny video, such as waking a sleeping staff member with a blaring horn
  • Send an inspirational quote, preferably from an industry-related figure
  • Send a quick see-you-there message a day or two before the event


key trends for sales enablement technology 2017Collect multiple stats and use them to draw interest to your event, since will bring credibility to your industry.

Provide some useful material, take your time preparing it, and it may be worth sharing with your audience, aiming for a viral result.

There are many easy online programs for creating free infographics that don’t you require you to be graphic skilled.

Do you know any more tips How to promote an event with Social Media? Let us know in the comments on our Social Networks!
And if you love event promotion but you aren’t as fond of your current position anymore, check all newest events sales jobs and apply to have a chance for a real change!





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