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Membership and Marketing Director

  https://www.asdan.org.uk/

  0117 941 1126

Job Description

We are seeking to appoint a Membership and Marketing Director to increase ASDAN's member­ship base through building an inclusive community identity and brand for customers and partners. As we embark on the next stage of our journey to be a leader in personal, social and work-related learning, our new Membership and Marketing Director will play a pivotal role in developing a marketing and membership strategy to support the charity's targets to retain and attract new members, grow mem­bership income, and extend our impact.

Being a director of ASDAN will require a real com­mitment to our beliefs, values and principles. In return, you will be joining a team charging themselves with a truly reward­ing mission - transforming the life chances of children and young people.

About ASDAN

ASDAN is a successful national educational charity and awarding organisation for a range of qualifications, programmes and curriculum resources used by more than 3,000 schools, colleges and other education providers in the UK and internationally.

Job purpose

To sustainably increase ASDAN's membership base through building an inclusive community identity and brand for customers and partners.

To lead the development, implementation and review of a marketing and membership strategy to support the charity's targets to retain and attract new members, grow membership income, and support growth in product sales.

Key responsibilities

Deliver the annual membership income budget by achieving targets for member retention, new members and growth in member spend, with responsibility for reporting to the trustees, including the Performance, Audit, Risk and Compliance (PARC) committee, on performance
Develop and implement a coherent membership and marketing strategy to build an inclusive community identity and brand for ASDAN through fully integrating three key areas of activity: marketing and communications; customer experience; customer relationships
Create fully integrated membership and marketing strategies that support the charity's overall strategic direction, and are fully integrated with its education, product development and business operations functions
Deliver extended reach for ASDAN's courses to a wider membership and secure evidence of the charity's increased performance, impact and contribution to its overall charitable purpose
Share collective responsibility for the overall leadership of ASDAN with the director team and trustees

For full details including role description, person specification and terms and conditions, please download the Membership and Marketing Director recruitment pack.

How to apply

To apply, please follow the link below to our website.

Applications close: Thursday 14th November, with shortlisting completed by Tuesday 19th November
Interview date: Tuesday 3rd December 2019 in Bristol

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Job Overview

  • category

    Industry

    Digital, Online & New Media Advert / Media / Entertainment I.T. & Communications

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